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memBrain is developing the Pop Forum programme in partnership with entertainment industry veteran Teddy Zee. Programming in the Pop Forum exhibitor area will feature special focus on transmedia storytelling, gamification, big data and immersive/experiential content such as virtual and augmented reality, holograms and more.

The Pop Forum will provide a platform for content creators, entertainment companies and marketers, enabling them to connect with leading technology companies and China´s highly coveted consumer market in a high-impact environment. For more information, visit Working with Los Angeles-based memBrain LLC, the GSMA is launching “Pop Forum: Shanghai” at Mobile World Congress Shanghai. Jointly produced by the GSMA and 360Fashion Network, the Runway Show will again deliver a unique catwalk experience that will showcase the latest devices and innovations and highlight the intersection of technology and high-end fashion. For more information, visit After its successful debut last year, the GSMA 360Fashion & Tech Runway Show returns to Mobile World Congress Shanghai 2015. Previously announced exhibitors include Alcatel-Lucent, China Mobile, Gemalto, Huawei, LeTV, Mozilla, SK Telecom, Suzhou Snail, Visa and ZTE, as well as regional pavilions from Berlin, Hong Kong, Israel, Korea and Taiwan. Newly confirmed exhibitors include Airwatch, Askey, Far Eastone Telecommunications, MonitorLinq, Nokia Networks, Phicomm, Raisecom, Shenzhen Pavilion, Software Park Thailand and Spectrummax. The Mobile World Congress Shanghai exhibition will spotlight the leading technologies, products and services that are shaping the future of the mobile industry, from network infrastructure to mobile handsets and devices to software and applications and much more. New Additions to the Mobile World Congress Shanghai Exhibition “The mobile industry is one of the most rapidly developing and dynamic sectors in technology and Mobile World Congress will give attendees a view of what’s possible not only today, but well into the future.”

€œMobile World Congress Shanghai is set to be our most exciting and largest event in Asia, offering a range of experiences for attendees, whether they are mobile industry executives, professionals in other industry sectors, government officials or tech-savvy consumers,” said Michael O’Hara, Chief Marketing Officer, GSMA. Mobile World Congress Shanghai will take place 15-17 July 2015 at the Shanghai New International Expo Centre (SNIEC). The GSMA today provided an update on the 2015 GSMA Mobile World Congress Shanghai, including new exhibitors and sponsors, as well as additional GSMA and partner programmes being held at the annual mobile industry event.